Description
Pain points addressed:
This project reimagines the user interface (UI) of a study abroad consultancy’s website, tackling critical deficiencies that hamper user experience and impede the agency's success. The outdated aesthetics, convoluted navigation, mobile inaccessibility, and inefficient interactions currently hinder user engagement & drive away potential students.
Overview
Outdated design: Clichéd visuals and layouts felt stale and uninspiring, failing to attract modern students.
Unattractive colour schemes: Clashing or bland colours created an unappealing experience, disengaging users at first glance.
Inconsistent typography: Mismatched fonts and sizes confused users and hampered readability.
Frustrating Aesthetics:
Convoluted menus: Complex navigation structures made it difficult for users to find desired information quickly.
Unclear hierarchies: Information was buried within layers, leading to frustration and wasted time.
Lack of intuitive pathways: Users felt lost and unsure how to progress towards their goals.
Confusing Navigation:
Poor button placement: Buttons were hidden or positioned in illogical locations, leading to missed opportunities.
Confusing forms: Lengthy or unclear forms deterred users from completing actions like applications or inquiries.
Interaction Hiccups:
Low user engagement: Unintuitive design and navigation led to users quickly abandoning the website.
High bounce rates: Frustrated users left the site immediately, impacting the agency's reach and conversions.
Negative brand image: Outdated and clunky UI reflected poorly on the agency's professionalism and trustworthiness.
Engagement Drain:
User Interviews:
To truly understand the challenges students faced with the old website, we embarked on a series of in-depth user interviews. We spoke with diverse individuals at various stages of their study abroad journey, from curious explorers to application-submitting hopefuls.
The old website felt like a maze. I couldn't find what I was looking for, and everything was just so cluttered.
The mobile app was unusable. It was tiny and everything kept getting clicked accidentally
I never actually applied for a program because the application form was so long and confusing.
Grid system
Desktop
1420 px
390 px
Mobile
Colours
The existing color scheme served as a foundation, upon which pops of bright hues were thoughtfully layered, infusing the website with a playful and energetic vibe.
Existing brand colours
#042E56
#F09500
#6DD0FD
#EBECE3
#FE6A0C
Typography
Clash Display's eye-catching presence grabs attention, while the secondary font that has been used throughout the website, Montserrat's legibility ensures crucial details about programs and destinations are easily digestible for prospective students.
A
a
Clash Display
(BOLD)
Wireframes
The wireframes presented here represent a strategic overhaul of Scoreleap’s website, aimed at optimising user experience and functionality. Each wireframe meticulously outlines the proposed layout, structure, and interactions, serving as a blueprint for the forthcoming redesign.
These screens aim to enhance user engagement, streamline navigation, and encourage interaction across various sections of the website, contributing to an enriched user experience.
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The revamped navigation bar on the website offers a clearer and more user-friendly experience. With enhanced clarity and a new hover effect, finding your way around has become effortless, ensuring smoother navigation for users seeking information.
The 'Our Services' section has been transformed into an interactive and streamlined experience. Now, it visually guides users through a step-by-step study abroad process, incorporating interactive elements that engage and simplify the journey, offering a more immersive understanding of the process."
The entire section now spotlights Scoreleaps' unique selling points (USPs) throughout. Highlighting these distinct features ensures a prominent display, showcasing the key advantages and benefits of choosing Scoreleaps in the study abroad process.
Enhanced credibility is showcased through the inclusion of past placement records. This addition offers a transparent view of successful outcomes, bolstering confidence in our study abroad programs
Responsive Design
Vibrant Hero section featuring bright colours and clear visuals. It now offers an inviting glimpse into the world of global education opportunities.
Explore with Ease: Discover everything you need at your fingertips!
Test Prep: Gear up for success with comprehensive preparation materials.
Admissions: Navigate the admission process effortlessly.
Community: Connect and engage with our vibrant community.
Success Stories: Get inspired by our alumni's triumphs and stories.
FAQs: Quick answers to your queries in our FAQ section.
Access all these options conveniently through our user-friendly hamburger menu, making your mobile experience seamless and efficient!"
Responsive Design: Embracing responsiveness across multiple devices, the redesigned Study Abroad Consultancy website ensures a consistent and intuitive user experience. With adaptable layouts, users seamlessly explore study programs, access resources, and engage effortlessly, regardless of their chosen device.
The website design presented is currently in the development phase, indicating a work-in-progress status. The showcased screens serve as visual prototypes, illustrating the ongoing redesign process aimed at enhancing user experience and functionality.
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Studying abroad is no longer a dream. Make it a reality with us.
Grow with our Community
8.5 K+
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Success Stories
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Success Stories
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Get into the best International Business School
GET IN TOUCH
Change Your Life. Change The World.
ScoreLeap, 2023. All Right Reserved.
Services
GMAT
GRE
SAT
MBA Admissions
MS Admissions
Company
Our Story
Our team
Career
Blog
Support
FAQs
ScoreLeap Test Prep Pvt. Ltd.WeWork Galaxy 43 Residency Road Bengaluru KA 560 025
India
WeWork Midtown Center 1100 15th ST NW Washington DC 20005 United States
United States
Let us connect
Submit
Enter your name
Name
Email ID
Enter your email id
Phone Number
Enter your phone number
Requesting for
Select your reason
MBA Admission Consulting
Get into top MBA programs with ScoreLeap! India's premier admissions service, partnered with graduates from Wharton, Chicago Booth, Stanford, Harvard. Our expert consultants support you day and night until you reach success. Take control of your future with ScoreLeap!
Placement Record
Our students get accepted to the best B-Schools across the world including:
Testimonials
Through his accomplished domain-experience and competent storytelling techniques, I could write really powerful essays that eventually got me admit-invitations from 4 out of 6 schools.
RADHIKA BHAL
MBA | Marshall School Of Business
GMAT
710
The ScoreLeap Advantage
High Success rate with Scholarship
Step-By-Step Guidance
Advice For Every School & Every Essay
Helping You Get Accepted, No Matter Who You Are
TALK TO US
Test Prep
Admissions
Community
Success Stories
FAQs
Get Started
Home Page
Admissions Page
Work-in-Progress
Visual Design
© 2024, All Rights Reserved
Scoreleap
Embarking on a Website Revamp Journey for a Study Abroad Experience
4 Weeks
November 2023 - December 2023
Figma
Adobe illustrator
Timeline
Project type
Website Redesign
Freelance project
Tools